Industry leading game advisory firm Naavik joins Guild of Guardians to take the game mainstream

Guild Of Guardians
3 min readMay 23, 2021

We’re delighted to announce that we have brought on Naavik as official advisors of Guild of Guardians.

Naavik is a games research, consultancy and advisory firm that specialises in working with startups and game studios to master the business of fun. They have extensive experience with free-to-play mobile RPGs, and have worked with clients such as Square Enix, Ubisoft and Facebook.

Why bring on advisors?

NFTs have taken the world by storm. They are here to stay. So far several games have proven that NFT economies can be extremely compelling and engaging, but have struggled to appeal to a mainstream gaming audience.

We believe that Guild of Guardians is well positioned to be the first blockchain game which becomes a break-out success, by being both play AND earn. Fun without blockchain, unstoppable with it.

Naavik are a world class team of game design consultants who will work with us to do exactly this. We plan to combine their world-class knowledge of mobile free-to-play, with our expertise in blockchain-based design and tokenomics, to ensure Guild of Guardians is ready to be a rocket ship.

Why specifically Guild of Guardians x Naavik?

The Guild of Guardians team welcomes the advice and perspective of Naavik and looks forward to working with them:

“Guild of Guardians has huge aspirations to lead the revolution of blockchain games. We strongly believe that open world gaming economies and digital ownership is the future. We’re excited to work with Naavik who have deep expertise in mobile RPGs, economies and the business of fun. Their support will be invaluable in creating a sustainable blockchain game with mainstream appeal.”
- Derek Lau (Game Lead, Guild of Guardians)

At the same time, this partnership allows Naavik to continue to grow their hands-on expertise in a new vertical and in the disruptive future of blockchain-based games

“We believe that the long-term shift from free-to-play to play-and-earn is a disruptive force in the future of fun. We also believe the best way to predict the future is to build it. Immutable is a pioneer and key enabler of the industry’s play-and-earn future, and we’re excited to partner on bringing their vision to life through Guild of Guardians.”
Abhimanyu Kumar (Cofounder, Naavik)

About Naavik

Naavik is a research, consulting, and advisory firm on a mission to enable professionals to master the business of gaming. The team boasts a talented mix of game designers, product managers, user acquisitions specialists, and financial analysts with pedigrees of Zynga, EA, Disney, Gameloft, King, Rovio, Wooga, and more. Since 2019, the firm has worked with over 50 startups, game studios, and financial institutions — such as Ubisoft, Square Enix, and Facebook — on a wide variety of gaming-related projects. Naavik is eager to work with anyone aiming to build the future of fun. To learn more visit:

About Guild of Guardians

Guild of Guardians is a mobile RPG built where gamers can turn their passion for gaming into NFTs. So far there are 120k+ players on the waitlist. The game will be released in 2022 and will use Immutable X for gas free trading. Guild of Guardians is published by Immutable and developed by Stepico Games.

Do you want to get involved?

Join more than 130,000 (!) other Guardians who have pre-registered:



Guild Of Guardians

Guild Of Guardians is a blockchain mobile RPG published by Immutable, and developed by Mineloader. Turn your passion for gaming into Assets!